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Fossa Technology — Digital Marketing Agency in Nepal
Digital Analytics Nepal

Stop guessing. Start knowing.

We set up and manage Google Analytics 4, conversion tracking, and custom dashboards for businesses across Nepal — so you know exactly which marketing efforts are driving leads and revenue, and which are wasting budget.

Most Nepali businesses are flying blind

A large portion of websites in Nepal either have no analytics installed, a broken GA4 setup that reports the wrong data, or analytics that only tracks page views without recording any conversions. The result: business owners spend on Facebook ads or SEO without ever knowing which campaign generated which lead or sale.

Fossa Technology installs, audits, and manages Google Analytics 4 correctly — with conversion events for your contact forms, WhatsApp clicks, eSewa/Khalti purchases, and any other action that represents real business value. Once your tracking is right, every marketing decision becomes evidence-based rather than a guess.

What our analytics service includes

End-to-end analytics — from initial setup to monthly reporting that tells you what to do next.

Google Analytics 4 (GA4) Setup

Correct GA4 property configuration, data stream setup, and event tracking — done right the first time. Many Nepal businesses have broken or incomplete GA4 setups that report wrong data.

Conversion Tracking

Track the actions that matter — form submissions, phone clicks, WhatsApp taps, product purchases, and eSewa/Khalti payment completions — so you know what's driving revenue.

User Behaviour Analysis

Understand how Nepali users move through your website. Heatmaps, scroll depth, session recordings, and funnel analysis reveal exactly where visitors drop off before converting.

Custom Dashboard Creation

One clear dashboard in Looker Studio (Google Data Studio) that shows your key metrics in plain language — no analytics degree required to understand your own data.

ROI Measurement

Connect your ad spend (Facebook, Google) with actual conversions so you can see cost-per-lead and return on ad spend across every channel — not just channel-by-channel vanity metrics.

Monthly Performance Reports

Plain-language monthly reports that highlight what's working, what's not, and what to do next — written for business owners, not data analysts.

What you get from proper analytics

  • Know which Facebook or Google ad is actually generating leads
  • See which pages cause visitors to leave before converting
  • Identify your highest-performing traffic sources
  • Measure cost-per-lead across every marketing channel
  • Justify your marketing spend with real numbers
  • Make budget decisions based on data, not assumptions
  • Track eSewa and Khalti payment completions as revenue events
  • See which city in Nepal sends you the most valuable visitors

Our analytics stack

Google Analytics 4

Core traffic & conversion data

Google Tag Manager

Clean, flexible event tracking

Looker Studio

Live custom dashboards

Google Search Console

SEO performance & click data

Meta Pixel + CAPI

Facebook & Instagram ad attribution

eSewa / Khalti Webhooks

Payment conversion tracking

Frequently Asked Questions

What is Google Analytics 4 and why do I need it?

GA4 is Google's current analytics platform that replaced Universal Analytics in 2023. It tracks how visitors find and use your website, which pages they visit, where they drop off, and which marketing channels drive the most valuable traffic. Without proper GA4 setup, you're making marketing decisions without data.

My website already has Google Analytics — why would I need your help?

Most GA4 setups in Nepal are incomplete or misconfigured — tracking page views but missing conversion events, or counting bot traffic as real visits. We audit your existing setup, fix broken tracking, and add the conversion events that actually tell you whether your marketing is working.

What is conversion tracking and why does it matter?

Conversion tracking records specific user actions — filling a contact form, clicking your WhatsApp number, completing a purchase, or reaching a thank-you page. Without it, you can't tell which ads, pages, or keywords are generating real business results versus just website traffic.

Can you track eSewa and Khalti payments in Google Analytics?

Yes. We configure e-commerce tracking to record payment completions via eSewa and Khalti so you can measure exact revenue from each marketing channel and campaign.

Do you provide ongoing monthly reporting or is it a one-time setup?

We offer both. A one-time setup and audit package for businesses that have an internal team to read the data. And a monthly analytics retainer that includes setup, custom dashboard, and monthly plain-language reports with actionable recommendations.

How long does a proper GA4 setup take?

A thorough GA4 setup — including property configuration, data stream, key events, Google Tag Manager implementation, and Looker Studio dashboard — typically takes 5–7 business days. Conversion tracking for e-commerce or complex funnels may take additional time.

Get a free analytics audit today

We'll review your current GA4 setup, identify what's broken, and show you exactly what data you're missing — at no cost.

Book a Free Audit